I was born in one of the prettiest cities in Mexico – Guadalajara, and now I live in one of the prettiest cities of the United States – Santa Fe. I would have never imagined that I would end up living here for such a long time. I grew up surrounded by everything related to shoe manufacturing but my favorite part has always been the contact with other people. I can easily say that I am an expert when it comes to the shoe industry if something like that could be said without inflating my ego too much. I love fashion because it is always changing but it also always comes back. The store has been in the heart of Santa Fe for the past 33 years and still counting. The set-up of the store is in a non-traditional way for a shoe store. The selection that we have is also not very traditional but to be fair, you can find a little bit of everything. I am very proud of my inheritance and I am also proud to be a NEW New Mexican.